Current Issue:

Ad Rates

WSU Signpost Advertising Rates

Here is a link to our rate sheet. It is a 1.1MB PDF suitable for printing hard copies at your leisure.

Would you like to reach 50,000 people each month?

Let The Signpost do it for you! We distribute 12,500 papers per week to 4 campuses, from Davis County to Brigham City, and a number of locations off campus.

Contact our ad manager at 801-626-6359!

Why advertise in a college newspaper?

Emily Steel of the Wall Street Journal writes, "While the newspaper industry suffers through a funk, college newspapers are keeping the attention of coveted young readers." Students read the paper, and have enough expendable cash to throw at your business. Steel continues, "Seventeen million people are now enrolled in U.S. colleges, the largest number in history, spending $182 billion a year - $46 billion of which is discretionary spending, up 12% from last year, according to market research firm Harris Interactive."

What makes a good ad?

In the advertising fray, what will make your ad stand out from the crowd?

An NAA study concludes that price in advertising draws readers. Pollsters interviewed 2,000 readers for the Advertising Elements Study, the first such study in 25 years. What did they find?

Color works. Same size ads with full color were noted 20% more often than black-and-white ads. They were "read most" 61% more often ("read most" in the survey meant at least half of the written material was read.)
Photos work. Ads with illustrations scored higher than ads without. Ads with photographs boosted notice by 25% compared to ads with simple line art.

Why short yourself when money is on the line?